For some the most recent development was something long waited for and for some it was a surprise. It‘s not everyday that a new bank opens in Latvia, and what a bank! The bank with over 130 millions loyal customers in 55 countries, owned by the world‘s second largest corporation "General Electric".

Bank’s entry into the Latvian market was accompanied by a comprehensive advertising campaign. Before the launch of the campaign a huge work has been done: we gave a thorough thought into advertising concept and design, done casting of actors and performed a number of other related assignments. The ads were shot using a real Hollywood movie camera! The result will come to your TV screens, also is available on our Internet website.

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28.05.2008